Project Goal

To redesign and modernize the website’s user interface (UI) to better reflect the organization’s mission, improve user experience, and increase engagement across all devices.

Challenges Identified

• Outdated UI that did not reflect the professionalism or values of the organization

• Poor mobile responsiveness and inconsistent layout across screen sizes

• Complex navigation structure that made it difficult for users to find key information

• Lack of visual hierarchy and user guidance in content presentation

Our Approach

1. User-Centered UI/UX Redesign

We began by conducting an audit of the existing website and identifying user pain points. Wireframes and mockups were then created based on UX best practices and stakeholder feedback.

2. Brand-Driven Visual Identity

The new design incorporates a clean, minimal aesthetic aligned with Good Digital 79’s mission of clarity, trust, and digital empowerment. Color palette, typography, and iconography were refreshed to enhance brand presence.

3. Responsive & Accessible Layout

The new layout was developed to be fully responsive, ensuring seamless experience across desktop, tablet, and mobile. Accessibility standards (WCAG) were also applied to ensure inclusivity.

4. Optimized Content Structure

Content was restructured and reorganized into a clearer hierarchy, allowing users to easily navigate resources, news, and program information. CTAs (calls-to-action) were placed strategically to guide engagement.

Technologies Used

• Frontend: HTML5, CSS3, JavaScript, Tailwind CSS

• Frameworks: WordPress

• Tools: Figma (for UI design), Google Lighthouse (for performance testing)