Project Objectives

• Build a lightweight, responsive website optimized for mobile-first audiences

• Enable easy and flexible content management for editors and contributors

• Deliver fast performance and SEO readiness to support organic growth

• Maintain a minimalist, editorial-style design aligned with the brand

Our Approach

1. Frontend Development with Vue.js

We built the website using Vue.js to ensure a smooth, interactive user experience. The frontend emphasizes speed, clean transitions, and a content-first layout that adapts well to mobile screens.

2. Headless CMS Integration (Strapi)

To support a dynamic publishing flow, we integrated Strapi as a headless CMS. This allows non-technical users to easily manage articles, tags, authors, and media—without compromising performance or scalability.

3. Performance & SEO Optimization

We applied best practices for lazy loading, image optimization, and structured metadata to ensure fast load times and strong SEO fundamentals from day one.

4. Scalable Content Architecture

Content was structured into categories like Beauty Tips, Lifestyle, Skincare, and Trends—each with custom fields in Strapi—allowing for future expansion without reworking the structure.

Tech Stack

• Frontend: Vue.js

• CMS: Strapi (Headless, REST API)

• Hosting: Vercel

• Other Tools: Google Analytics, Open Graph Tags, SCSS Modules

Results

• Fully responsive UI with seamless experience across devices

• CMS handoff completed with user training for non-tech content editors

• Optimized for growth, ready to scale both in traffic and editorial volume

• Positive feedback from readers and editorial team for ease of use & design clarity