How we set up keywords
for local medical healthcare
Our client is a local healthcare provider offering specialized medical services in a competitive urban area. They needed to improve their online visibility to attract more local patients and stand out in a saturated digital landscape
Project Objectives
Identify high-intent keywords relevant to local healthcare services
Build a keyword strategy that balances search volume, competitiveness, and location-based relevance
Improve organic search rankings for service pages and clinic locations
Lay the foundation for long-term SEO content planning
Our Approach
1. Local SEO Research
We began by conducting a deep dive into the local search landscape using tools like Google Keyword Planner, Ahrefs, and Google Trends. We analyzed how patients search for services such as “physical therapy near me” or “cardiology clinic [city name]”.
2. Competitor & SERP Analysis
By analyzing top-ranking local competitors, we identified keyword gaps and opportunities in both primary service pages and blog content.
3. Keyword Mapping by Intent & Location
We categorized keywords by user intent (informational, navigational, transactional) and mapped them to specific pages or content types. Local modifiers such as district names, city, and nearby landmarks were integrated to increase relevance in local search.
4. SEO Structure & On-Page Recommendations
We provided a detailed on-page SEO strategy, including optimized title tags, meta descriptions, header structures (H1-H3), and internal linking—designed to align with the keyword map.
By combining local intent research with smart keyword strategy, we helped the client strengthen their visibility in local search, attract qualified traffic, and drive more bookings—proving that targeted SEO for the medical sector delivers real, measurable results.
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